Social Media

The global tango community uses the social platform facebookmuch more than any other social platform.

• Facebook Groups
  • One public group for the event series, which will grow over time, and is used for general event advertisement
  • One closed/private group for the participants of each individual event, which is used for detailed event info, and participant communication
• Facebook Events
  • To announce the event itself.
  • Sometimes: to announce the registration date.
• Facebook Pages
  • The page for the event. It can be liked, and can be used to spread news about the event. This is facebook's recommended way.
  • Link it with the event and groups.
• Facebook Profiles
  • Please don't use facebook profiles for people or events.

Best Practises

Facebook Groups

How do you use facebook groups best?

• Use the announcement feature to promote important information to the top of the group, like registration dates, time tables, or final info.

Here is a screenshot that shows how the featured post can make it easy to see the final event info.

General Rules

1. No advertisement in the group by anyone else

Development of Use of Facebook for Events

The figures below show that over the years, the use of dedicated Facebook Pages for events like Marathons has steadily declined, with organizers preferring to use Facebook Events and Facebook Groups.

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Number of events on Tango Marathon Directory that have a link to a Facebook Event.

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Number of events on Tango Marathon Directory that have a link to a Facebook Group.

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Number of events on Tango Marathon Directory that have a link to a Facebook Page.